At its core, Linkedin Ads is a powerful digital marketing tool that allows small businesses to gain leads, find the best staff, increase visibility, share helpful content, and more. LinkedIn Advertising (or LinkedIn Ads for short) is an online paid media tool that provides valuable access to the LinkedIn social network through various sponsored posts and other methods. We take you through a six-step plan of action, including setting up a LinkedIn business profile, to hit the ground running with LinkedIn Ads. In this comprehensive guide, Galactic Fed explains LinkedIn Advertising, the type of ads your small business can deploy, and the benefits of doing so. From forming connections with the right people, whether for lead generation purposes or recruitment, there are many ways for your small business to leverage this mighty platform. If you are a small business looking to grow in 2021, advertising on LinkedIn could be the answer.

LinkedIn’s total number of members represents a whopping 13% of the global population aged 18 and above.

American users make up over 180 million of this total figure.

As of this month, LinkedIn reports a total membership number of 800 million spread across 200 countries.

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